Why Advertising Fails

Christopher M. Knight (no, not that one) runs a website that explains all you need to know about just about anything, 7 Reasons at a time. One of his lists is about his Top 7 Reasons Advertising Fails and despite the gimmick, the advise is worth reading.

Consumers don't have much time to think or care about anyone else's problems, including your products and services. To grab them you need advertising that drives to your goals. And you need to know that the advertising you're using is placed where your audience is most likely to react.

Too often the need for new business gets in the way of effective advertising. That's why you see commercials on the Super Bowl or flyers littering telephone polls. Those approaches may be seen by the people who are most likely to respond, but there's no guarantee.

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