How The World's Largest Advertiser Does It

Proctor and Gamble is the world's largest advertiser. It knows a few things about the way that traditional advertising has worked for the last century or so. It also knows that as the audience becomes harder to find and the message more difficult to spread that experiments in new media are going to become more and more important.

That's why, when one of their marketers talks about how P&G utilizes Tech Marketing, it's worth your while to listen.

The crux of the interview is that audiences are more diverse, separated and split up than ever before and that the new opportunities offered by non-traditional media is cheap enough to allow for experimentation.

But with all that experimentation, you need to have a way to know what works and what doesn't. That's where AdSymetrix comes in. Simply Tag Your Ad before you place it with AdSymetrix tracking tools and let AdSymetrix track and monitor your responses. You'll know where your new business is coming from and how you can attract more of it.

With the world of advertising changing, you'll need some help making smart advertising decisions. AdSymetrix is here to help.

When the Media Changes, The Methods Should Too

The Advertising world is always evolving. When big photo magazines like Life Magazine ran advertisements, they were full page, text heavy and able to reach a huge audience. Radio and Television changed things further, offering the opportunity for advertisements to bring a new level of activity to marketing. Now, with the advent of interactive advertising online, every millisecond that you can get your message in front of a potential customer counts.

And while audiences everywhere are shrinking, media planners are scrambling to find a way to keep not only their clients happy, but their very jobs.

Instead of fighting the revolution, embrace the new opportunities that are coming. By understanding where your audience is now, what they're most likely to respond to and why they're reacting to your ad, you'll be able to take advantage of any new advertising media that comes your way.

AdSymetrix has been designed to give you just that kind of information. Simply Tag Your Ad and let AdSymetrix Track and Monitor the responses. You'll know the wheres hows and whos of your every advertising. And not worry about whether the next new thing will affect your marketing budget.

Mix Your Own Interactive Ad

What if you could develop your own interactive advertisements instead of paying a local creative agency? That's the hope of both Google and Tumri.

By gathering a series of templated advertisements into what they're calling AdPods, Tumri is hoping that your next afternoon will be spent creating your own advertisements.

It's not a bad idea, but if you're going to experiment, make sure that you've got some way to measure the value of these new ads. AdSymetrix is the perfect companion product. Tag your new AdPod and watch as AdSymetrix tracks and monitors the responses generated by the ad. It's the easiest way to determine if this new medium is right for you.

Give AdSymetrix a try, Signup is Free.

When What's Good for Consumers is Frustrating for Advertisers

iBiquity is a company that's developed a way to send digital signals through radio frequencies used by regular radio stations to provide radio listeners with multiple channel streams of music. People who have HD Radio can receive these channels alongside the analog radio signals that you can hear today over any regular radio.

It's a plus for radio listeners - or at least the radio listeners that rev up the proper equipment to receive the HD broadcasts - in that they can now hear more radio programming from more sources than ever before. But for advertisers, in particular the ones who use radio as their media of choice, it make the marketing environment more confusing than ever.

With more channels and a finite amount of listeners, the ability to reach the widest audience is lessened. Meaning that while you won't pay as much for one ad, you'll have to place more ads just to reach the same number of people.

And perhaps that's why AdSymetrix is so helpful. You can use our powerful tracking tools to learn how to best get the audience that's listening to respond to you messages. Give us a try, signup is free

Targeting Video Downloaders Dynamically

A new service by YouMe
Networks allows advertisers to place their advertisements
directly in the stream of downloaded video files automatically - using
the customer's personal preferences to focus the targeted message and
provide to them just the kind of ad that the advertiser wants them to
see.

This dynamic placement of advertising is similar to the
ads provided by Google through their
AdSense network: matching ads with content for the viewer to enjoy (or
ignore).

Whether this system is worthwhile is questionable. When
you're downloading a file do you want to see a commercial before you
see your ad? How do you feel about the message you're forced to watch?
Does it change your potential for responding to the ad?

All of these questions are worth asking. And AdSymetrix
is a tool you can use to find the answers. We'll help you figure out the best
kinds of ads for your business, all after your freesignup.

New Bar Codes Can Talk With Your Cellphone

Today's New York Times fronts with the interesting idea of using your customer's cellphones to bring your message to their pockets.

The idea is that Codes displayed in public places - on billboards, in magazines, on telephone poles - are photographed by cell phone users using their camera phones and are then translated by a program on the cell phone into some kind of advertising or informational message.

It's another one of those great technology ideas that seems a bit ahead of the curve. You want to make sure that your message is not only being presented to your audience, but also that the audience is able to react to it.

And reaction is what AdSymetrix is all about. Our simple to use dashboard brings you up to the moment response information for all your advertising in any media. Try it this weekend, signup is free

Advertising That Glows in the Dark

How do you get anyone to care about realtor advertising? Some Remax folks in Atlanta think that the best way to get people interested in their services is to make their ads glow in the dark.

Hi-Tech ads, (or pranks) may seem like a good idea, but the trick isn't just to get someone to see your ad, it's to get them to act on it.

Knowing how people react to your advertising is the most important part of succeeding in advertising. AdSymetrix has been created to help you understand how people react, so that you can make your advertising dollar work for you, and not just generate press releases

Google Testing Targeted Cable Ads

Google Testing Targeted Cable Ads
from paid content

While you may think of Google as the first place to go when you're tying to get information on any subject you could imagine, Google is acting as a giant advertising network determined to find ways to get more valuable ads in front of potential customers.

The news this weekend that they are now trial-testing a way to target cable television ads (in the same way they are looking to target print ads) coupled with the recently discovered patent for a Google Phone that gives you search results before you even ask for them, brings to bear the value of knowing where you customers are and how to communicate with them.

As you look at your media plan, how you're buying advertising, and what kind of marketing your business is doing, it's important to remember that focusing on the right customer is as important as creating the right advertisement. AdSymetrix helps.

Using AdSymetrix you can determine the best locations, media and messages to reach just the right audience.

Give AdSymetrix a try, sign up is free and you can begin learning more about your advertising (and your customers) right away.