Advertising in an Adversary World

As a business owner, you have a good relationship with advertising. For your business, advertising is a key way to get new customers interested in the services you have to sell. The annoyances you deal with are substantial, but they are all aimed towards a worthwhile goal: building your business.

Your potential customers have a different relationship. To them, advertising can be an annoyance. Sure it can give them the answer they need just when they need it, but most of the time advertising gets in the way of whatever they were doing when the ad was noticed.

Plenty of new software has been developed to help the customer avoid advertising. TiVo and ReplayTV were initially created to avoid television commercials. In all, there are new roadblocks being built every day that will make advertising your messages more difficult.

And that's why you need to know what works. AdSymetrix has been developed specifically to give you the information you need to make the best decisions for your advertising plans. Simply Tag Your Ad and watch as AdSymetrix tracks and monitor the responses. You'll know where your ads work, and where you're money and time is being wasted.

Sign up now and start saving money on your next advertising campaign.

When the Media Changes, The Methods Should Too

The Advertising world is always evolving. When big photo magazines like Life Magazine ran advertisements, they were full page, text heavy and able to reach a huge audience. Radio and Television changed things further, offering the opportunity for advertisements to bring a new level of activity to marketing. Now, with the advent of interactive advertising online, every millisecond that you can get your message in front of a potential customer counts.

And while audiences everywhere are shrinking, media planners are scrambling to find a way to keep not only their clients happy, but their very jobs.

Instead of fighting the revolution, embrace the new opportunities that are coming. By understanding where your audience is now, what they're most likely to respond to and why they're reacting to your ad, you'll be able to take advantage of any new advertising media that comes your way.

AdSymetrix has been designed to give you just that kind of information. Simply Tag Your Ad and let AdSymetrix Track and Monitor the responses. You'll know the wheres hows and whos of your every advertising. And not worry about whether the next new thing will affect your marketing budget.

AdWords Grows in a DoubleClick

Google's buying DoubleClick. This is big news in the advertising buying world. It means that Google will have expanded the reach of their advertising reach of their AdWords network and extended the kind of media that they'll use to get your message out.

Google's posted a FAQ about the purchase, including their very telling phrase "We see this acquisition as bringing the worlds of search and display advertising together." DoubleClick is the group behind the banner ads you see when you go to a site, Google is the group behind the microtargeting of AdWords. Put these two together and suddenly you'll find advertising that's more closely targeted to the content on the page.

And how does this effect your business? Well, the continuing consolidation of advertising placement networks could make the process for buying ads more simple, with less contacts and a wider range of placements. It could also mean that the ways that you can advertise may become lessvaried. All in all, this consolidation means that you need to know what works for your business and what kind of advertising you should consider when promoting yourself.

And AdSymetrix has the tools that you need to understand the value of your advertising and where it should be placed. Give it a try, Signup is free.

Planning. Why, How, When

AdSymetrix has been developed to make the process of buying advertising easier by giving you the tools you need to understand the value of any advertisement you place anywhere. But before you go down that road, you may want some helpful advice from your friends at the American Marketing Association where for the low-cost of merely signing up for their newsletters you can read their white paper on Principles of Media Planning and learn a bit more about the process you'll go through in buying ads.

AdSymetrix will be here all along the way to help you test and monitor your ads' responses. Signup is free.