Tuesday, April 17, 2007

Taxes, Advertising and New Business

This year, thanks to Emancipation Day, Americans have had an extra day to fret and worry about filing their income taxes (or their extension). Inevitably, the fret and worry brings to mind the question of whether you're managing your money in the best ways possible.

When you think about your business, you know you'd like to find ways to attract more customers, more clients or at least more sales, but you may not know the best way to grow.

AdSymetrix believes that we can help. You know that your potential customers need to hear about your company, and we've built an application that can help you determine the best ways to talk to them. You may choose to use a weblog to spread word of mouth or tie your new company into YouTube video series or craft a frustrating alternative reality game to get people interested in your new album, or even hire David Mamet to direct a commercial for your car company , the key is getting results.

Track and monitor your advertising anywhere using AdSymetrix. Our simple to use tools help you understand what advertising works, and what you'll have to figure out how to write-off next year. Signup is free.

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Tuesday, April 10, 2007

Viacom and Yahoo - Making the Advertising World a big Smaller

News today that Viacom and Yahoo have become best friends - working together to sell advertising to viewers and users of online properties.

This continues both Yahoo's competition with Google and Viacom's uneasy relationship with YouTube. The deal means that Yahoo will service and sell ads on many Viacom properties and that the advertisers who want to play in Viacom's court will have one less contact.

Consolidation seems to be rampant these days in the media buying world. That means that advertisers will be forced to add lower-performing properties to their portfolio to get the best prices for future ad buys. The only way to defend against these so-called deals is to know the value of every ad you place. And AdSymetrix is here to help you determine that value. Give us a try, Sign up is free.

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