Googling Your Business to the Top

Being smart in the 21st century is less about what you know and more about knowing how to find the information you need.

And thus is the crux of Google's amazing success. They've become the first place many people go to find the information that they need.

Knowing this, you can utilize pieces of the Google toolbox to build interest in your business. Business week starts you down that road with its article, How To Scale Mt. Google. Their idea is that if you learn the Google system, you'll be able to exploit it to your business's benefit.

Experimenting with advertising is important. Trying new things lets you grow and expand your business in new ways. But for every new effort you make, make sure that you have a way to measure that new effort's effectiveness. AdSymetrix has been designed to help you with just that problem. When you've decided on a new way to advertise, Tag Your Ad and let AdSymetrix track and monitor the responses. You'll get better information and be able to make better decisions.