Interesting Ideas that Sometimes Work

There's a weblog out there called 2wenty 4our that showcases interesting and creative advertising campaigns from around the world.

Leafing through the entries you see a lot of edgy stuff, but more generally you see ads that have been made to get attention. They may not always make sense, but the ideas shown in these ads are at least interesting.

The important thing to remember is that most of the very creative concepts shown here are made for very particular audiences and aren't shown to the public. When you have millions to spend on advertising, it's easier to experiment.

Some experiments work better than others. The model walking around with her skirt held up by balloons to showcase Braun's hair removal system increased traffic 25%, but the Cepacol ad just seems creepy.

When it's your business, you don't want to just throw noodles at the wall and wait for things to stick, you want to know that the messages and media you're using are working for you.

That's where AdSymetrix comes in. Simply Tag Your Ad and we'll track and monitor the responses - giving you the real information you'll need to make the best decisions for spending your advertising budget.

Because knowing is better than hoping.

Losing Your Audience - And Finding Them Again

Today's New York Times fronts an article about the various ways advertisers are hoping to keep viewers watching commercials instead of shifting channels or fast forwarding their TiVo's.

Amongst the suggestions are including original programing during commercial breaks and using the cast from whatever show you're watching to present the product advertisement.

In any case, the future of big-broadcast marketing seems fleeting. More and more people are opting out of the commercial l break and instead finding other ways to entertain themselves. As a marketer, your need to entice new potential customers is getting harder and harder.

One way you can battle back against the coming demise is to more clearly target your audiences. Rather than going shotgun and try to reach the widest amount of people, focus on those who are most likely to respond to your ads.

That's where AdSymetrix comes in. Using AdSymetrix, you canTag Your Ad, place it anywhere and watch as AdSymetrix tracks and monitors the responses. Using that information you can clearly know who, when and where your next new customers are coming from, and how to focus your message to reach them.

Signup is free.

Super Bowl Post-Game Ad Cards

Despite all the hype, the game rarely lives up to it's potential. This year, the ads didn't fare much better.

USA Today

Advertising 's Big Game

Super-Priced Ads Not Worth The Hype

The Best and Worst Super Bowl Ads

It's better to target your audience than just shoot at the crowd.

Superbowl Advertising - Why it's better to watch than play

Sunday, the NFL will produce the biggest television audience of the
year to watch the Colts and the Bears battle for dominance. While the
game will gather a huge audience, and as many people will talk about
the dumb officiating, last minute mistakes or broken bones as they will
about the commercials they saw between the plays, don't for a minute
think that Super Bowl advertising is a good idea.

There's a
difference between shouting in a crowded room and talking to people. A
difference that shows up in your bottom line. If you need to get a
bunch of short-term attention - say for a product that's set to launch,
or a movie that's going to be in theaters eventually - shouting at the
top of your lungs may be a way to get some attention. But if you want
to make a sale, expand your business or service your existing relationships, it's better to just talk to people.

Advertising
on the Super Bowl is loud. It's splashy. It's a way to get attention.
But it's a giant shotgun approach to advertising. You want your message
heard by people who care, not just by people in general.

The
better strategy is to use your advertising budget to reach prospective
customers who are inclined to listen to your message. Not just a few
million people trying not to drip nacho cheese on their jerseys.