The End of Advertising As We Know It!

OK, so maybe things aren't quite as dreary as the headline says, but as more and more people splinter away from mass-market entertainment advertisers are looking at new ways to get prospective customers' attention.

The Washington Post front's today with a story about how the 30-Second Commercial may not be long for this world. With the advent of TiVo's and other time-shifting devices, not only do audiences no longer need to keep their ears open during bathroom/snack breaks while the commercials are on, but they can pause and fast-forward and miss the messages entirely. Now, advertisers are finding that the highly targeted advertising markets opened by online advertising are showing more potential for generating new business than the shotgun approach that mass-market marketing ever offered.

So without a need for a two and two break and with tighter targeting of audience desires, marketers may soon see the day when viral video surpasses television commercials.

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