Brand Building - Non-Response Advertising

Advertising should yield measurable results. Everything else in your life does, from your miles per gallon to the calories in your afternoon snack, why shouldn't your advertising?

For the most part, advertising that includes some sort of 'call to action' on the part of the viewer is great for your business. Place a "Call Now" next to a phone number and you'll be one step closer to actually getting that viewer to call you. And AdSymetrix has been designed specifically to help you understand the relationship between your ads and the responses they generate.

But you can put more in your next advertising campaign than just a giant phone number. You can integrate your call to action with something a bit less tangible, your brand.

It's been a while since we mentioned it here, but Brand Strategy is an important part of your marketing mix. Your company's brand is its personality. It's the thing people think about when they think about your company. Not just how they use your products or services, but how they feel about your business and why they trust you with their money.

One of the smartest people in branding is a guy named David Aaker. Harvard Business Review has made available a pamphlet online that shows how some companies have reached out to their customers in ways that expressed the companies' brands while still getting those all-important responses.

Growing your business is tough work. You need to keep your eye on all the ways that your potential customers see you. AdSymetrix has been designed to help. Simply Tag Your Ad and let AdSymetrix track and monitor the responses. And in one simple to understand webpage you can see just how your advertising is working.

Give it a try, Signup is Free.