Thursday, May 31, 2007

What to Worry About When Advertising Online

As if online advertising weren't difficult enough to deal with on its own, here's a whole new set of worries to contemplate.

Click fraud, Keyword Spamming and False Advertising, or so says this article from Entrepreneur Magazine.

The legal issues surrounding online advertising are still being defined. The more you know about your ads, the more protection you'll have. And alongside the legal questions are the core-business questions of how well your dollars are being spent. That side of the equation is where we come in.

AdSymetrix makes understanding your advertising easy. Simply Tag Your Ad and let AdSymetrix track and monitor your responses. At least that way you'll know where you money is going.

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