Reality Show in Reality an Advertisement

Just to bring home the point from today's earlier post, Gillette (or now P&G) is sponsoring an new reality show that, as it's executive says, "Really, the show is the ad".

Whether you decide to buy more razorblades because you've seen William Shatner learn to drive NASCAR isn't the point. Just know that the reason this show is on the air is because advertisers need to find new ways to get an audience. And they're going to keep throwing ideas at the wall until something sticks.

You can figure out what of your advertising sticks by using AdSymetrix with your next ad campaign. Tag Your Ad and let AdSymetrix track and monitor the responses, telling you how you can save money and make better decisions with your marketing dollar.