Maybe This Will Work

NBC has decided that the reason you're fast forwarding through commercials is because they aren't live enough. So, starting this week they've taken another page out of Uncle Miltie's book, and started doing live commericals during the Tonight Show.

The hope, as you're probably well aware by now, is to garner additional audience by offering something more interesting than regular commercial fare. Whether it makes you more inclined to watch, or more importantly buy, whatever is being promoted has yet to be determined.

Ultimately, it's a gimmick. NBC hopes that you'll be intrigued enough by live content to want to pay attention to their advertiser. The advertiser hopes that too.

The only real way to wash away the hope and replace it with results is to understand how your ads are working for you. AdSymetrix makes it easy. Simply Tag Your Ad and let AdSymetrix track and monitor your results. Then you'll know whether the risk of a live ad is worth anything to your business.