Two More Examples of the Growing Trend

Today, two stories jump out that show just how much the world of mass media and advertising is changing.

The first, from Wired goes behind the velvet rope and lets you in on the ways that advertising agencies think they can grab on to the MySpace generation, by hiring them. The agencies hope that by grabbing people who use the technology, they'll suddenly be ab;e to better exploit the technology for their clients. While that may be t a sound strategy for learning about a new media, it's not a cure for the problems that they'll face trying to justify their $400/hour jobs.

The other story comes to us via News.com and the New York Times. It seems that now, as audience shares have continued to slip, newspapers are finding that they have to
look at the web as their primary outlet for publishing.

This means that the future of publishing is online, and that means that the future of advertising is online.

To better understand how these futures can help market your business, you should give give AdSymetrix a try. Simply Tag Your Ad and let AdSymetrix track and monitor your
responses. Know what works and what doesn't and make the best marketing decisions for your business.