The Oncoming Rush of Online Advertising

With Yahoo replacing its CEO today, there's lots of talk about the ways that company makes money.

Arguably, the most important part of Yahoo's business plan is the way that it utilizes online advertising to make their bucks.

Today's Wall Street Journal looks at ways that marketers are using online advertising to hit just the target audiences they want and a fraction of the cost. The shift is important.

Moving from traditional advertising vehicles to more innovative ones allows for greater targeting and more flexible creative messaging. As technology advances, say with a certain pocket phone / computer, the ability to reach people using online means grows far larger than your ability to touch them using traditional mass media. Targeting geographically as well as demographically and psychographically will not only be necessary but made easier by the opportunities presented by online advertising.

And the best way to know what works is to use AdSymetrix. Simply Tag Your Ad and let AdSymetrix track and monitor your responses. Finally you'll know what works and how to make the best buying decisions for your advertising budget.

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