Friday, June 22, 2007

When You Make Your Own Ads

We've spent a lot of time over here talking about the ways that mass market publications are trying to react to losing their mass market audiences, but we haven't had much to say about how you can go from yelling in a crowded room to talking face to face.

While AdSymetrix has been designed to help you make better advertising purchasing decisions, it's also been designed to help you make better use of personal connections.

One way that this can work is through the use of fliers, handbills or business cards. AdSymetrix gives you the tools you need to keep track of the responses you get from any of these more personal ways of connecting with potential customers.

Next time you place a print order, Tag Your Ad and watch as AdSymetrix tracks and monitors the responses. You'll be able to see which business cards are finding the most new customers, what fliers are attracting the most attention and what new ways of connecting with customers are working for your business.

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