Where Is Everyone?

The good folks at Marketing Charts bring to our attention today a new report that's been released that purports to explain what types of media your potential customers are checking out during the day. The results break down as you'd probably expect, TV and Radio are big winners, Online services are gaining quickly and Newspapers are still holding a (shrinking) audience.

The more interesting bit of information was the relative attention paid to each of these media. While people are happy to have the Television or Radio on in the background, people who use the Internet and other online services pay more attention to not only the content they're looking at but the ads as well. This means, of course, that ads online could be more persuasive in the eyes of potential customers than ads in other media - if only because online people are actually paying attention.

The best way, of course, to determine what kinds of ads work for you is to use AdSymetrix. Simply Tag Your Ad and watch as AdSymetrix tracks and monitors your responses. It's the easiest way to know how people are finding you, and how you can sell to them.