Word of Mouth

A fever is hitting the Internet this week, all of it focused around Apple's iPhone debut. One of the interesting thing about the amazing reach of this product's launch has been the relatively small amount of effort that Apple's placed in distributing information. From all corners, interested people are doing the heavily lifting for Apple and spreading the word of the new product.

In part, this is due to the perfect storm of the right product coming at just the right time. But the other part has to do with the reputation that Apple's been able to build about itself and its products. And because of that, people are talking.

This kind of word of mouth marketing can be exceptionally helpful. But the key is making sure that the marketing extension remains within your brand. Apple has spent the last few years coming up with ways to make people believe that they are the best company to solve the problem of portable music, that they have the easiest technology for connecting to other people and the Internet and that their products are the prettiest on the market. They could not have released an iPhone ten years ago. It took all this time to straighten out the company and the way they talked to people to get the world ready for Apple to release a product that would get this kind of response.

It is entirely because Apple's made so many people so happy that they've got so many happy people talking about their products.

Getting people talking about your business is a great way to get new customers. The Word of Mouth Marketing Association or WOMMA is a good place to start learning.

In the end you'll have people talking about your business. And AdSymetrix can lend a hand. Track and monitor the responses to referrals with AdSymetrix and learn how your customers are responding to your business.

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