When Blogging Becomes Dangerous

There's a lot to be said for keeping your clients aware of what's going on in your business via blogging. Open companies breed stronger relationships with the people that they work with. The problem comes in when the people blogging say too much.

Look at the latest problems that have hit the CEO of Whole Foods. He was posting inflammatory comments on stock message boards trying to bad mouth a competitor that he eventually succeeded in purchasing. Now the SEC is looking into the matter.

It's important to remember, as you'll find any of these CEOs will tell you, that when you're blogging you're still talking for the company. You can be open and honest and irreverent, but you have to remember that you're still the voice of the company. And every voice counts.

Still, operating blogs to goose traffic to your website or connect with your customers is quickly becoming good business. Nicely, the responses that you generate from your online activities can be tracked and monitored through AdSymetrix.

Simply Tag Your Ads and entries and let AdSymetrix track and monitor the responses. You'll know who's interested in your business and get great feedback about your blog.