How The World's Largest Advertiser Does It

Proctor and Gamble is the world's largest advertiser. It knows a few things about the way that traditional advertising has worked for the last century or so. It also knows that as the audience becomes harder to find and the message more difficult to spread that experiments in new media are going to become more and more important.

That's why, when one of their marketers talks about how P&G utilizes Tech Marketing, it's worth your while to listen.

The crux of the interview is that audiences are more diverse, separated and split up than ever before and that the new opportunities offered by non-traditional media is cheap enough to allow for experimentation.

But with all that experimentation, you need to have a way to know what works and what doesn't. That's where AdSymetrix comes in. Simply Tag Your Ad before you place it with AdSymetrix tracking tools and let AdSymetrix track and monitor your responses. You'll know where your new business is coming from and how you can attract more of it.

With the world of advertising changing, you'll need some help making smart advertising decisions. AdSymetrix is here to help.