Monday, July 02, 2007

Marketing With A Sense Of Humor

If the web did anything, it brought about a great appreciation of irreverent humor. With sites from The Onion to YouTube using humor to not only present entertainment but also present innovative advertising.

Brand Channel this week showcases how branding and humor go hand in hand. If anything, compelling content gets more attention, and advertising with humor is a way to get people to look at your message.

The important thing to remember is that while it may be hilarious to watch someone fall on their backside, it might not be the best way to get people interested in your product. Work within the limits of your brand and you'll have a better chance of getting not only more people to view your ad, but more people to remember your message.

And of course, when you're driving towards a response, you should have a way to know whether the ad is working. AdSymetrix has been designed to give you the information you need to know about your advertising. Simply Tag Your Ad and let AdSymetrix track and monitor the responses.

If you'd like to enter our private beta, visit AdSymetrix today.

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