Community Newspapers and AdSymetrix Tracking Tools

Put yourself in the mind, today, not of a small business owner who's looking for a place to advertise, but a small business owner who has space to advertise and wants to entice other small business owners into advertising with them.

How can a small publisher, say someone who puts out a weekly community newspaper, create a competitive selling proposition in a field where every day their potential advertisers are bombarded with hundreds of other media choices?

One way is to go head to head against your competition. Provide information directly to your potential advertisers about the value of their placing ads in your newspaper. Of course, to go that route, you'll need to have some kind of information at your fingertips that will make your case. And that's where AdSymetrix comes in handy.

With AdSymetrix, your newspaper could track all the responses for every ad placed. You could then go to your next client meeting and show exactly how many responses the quarter page ad in your schools section generated. And as responses equal opportunity, you could make a powerful case that the Return on their Advertising Spend would be higher with your publication than with any other in the area.

AdSymetrix can help the publisher as much as the advertiser. Knowing what ads - and what publications - work, is just a part of how we help you make smarter advertising decisions.