Becoming Our Own Clients - Using AdSymetrix to Gauge Advertising Effectiveness

AdSymetrix, the company, has just launched. Our goal is to help advertisers make smarter advertising decisions by providing them (you hopefully) with the information they need to know what works and what doesn't when it comes to their marketing.

When it comes to marketing our business, we're using the same tools we're offering you to determine what works best and what wastes our time. For AdSymetrix, we're looking at a few new ways to get interest into our business and we're tracking each of them.

First, we're looking at some of the pay - per - posting website networks. These networks provide a payment based on whether someone writes a post about your topic. We put a small amount of money in an escrow-like account and give some information about our service. When someone decides that they want to write about us, they grab the necessary information, write whatever they want and some money is deducted from that escrow account and sent to them.

Secondly, we're creating a referral network. Using a company we like called ReferNow, we've created a way to offer our friends and clients rewards for referring their friends and clients to AdSymetrix.

For each of these systems, we've created AdSymetrix Tracking Tools, and over the next few weeks will be able to definitively know which of these systems work for us and could work for you.

So keep an eye out, and let us know what you're doing in your business. Advertising should work, and together with AdSymetrix, we can all make smarter advertising decisions

Follow Your Leads

When you're looking for new business, you have lots of options. You can buy an email list and blast out a hopefully targeted message, create a referral program and entice your current customer base to somehow bring new people to your door, you can advertise in new publications, buy outdoor ads or hire a kid from down the street to walk around town in a sandwich board.

All of these options could work, but how will you know? How do you know whether the person who made a new appointment for next week saw your number in their email, or was given it by a friend or saw your sandwich walker?

AdSymetrix is here to help. We give you the tools you need to tag all of these ads and then track and monitor the responses.

Our system also gives you the control you need to manage the creation of each new lead. Say you do choose to go the sandwich board route. Aside from the fun of humiliating the guy in the sign, you can learn a lot from the responses you get from the ad. Tag your ad with AdSymetrix and every time you get a call from that sandwich board you'll know who's on the other end of the line. We've integrated Google Maps into our application, so you can determine where your new business is geographically centered. And when someone comes in and says that they've seen your humble sandwich board wearer, you can add their information into AdSymetrix and truly understand the value of your advertising efforts.

Give AdSymetrix a try, sign up, click and email tracking are all free.

Community Newspapers and AdSymetrix Tracking Tools

Put yourself in the mind, today, not of a small business owner who's looking for a place to advertise, but a small business owner who has space to advertise and wants to entice other small business owners into advertising with them.

How can a small publisher, say someone who puts out a weekly community newspaper, create a competitive selling proposition in a field where every day their potential advertisers are bombarded with hundreds of other media choices?

One way is to go head to head against your competition. Provide information directly to your potential advertisers about the value of their placing ads in your newspaper. Of course, to go that route, you'll need to have some kind of information at your fingertips that will make your case. And that's where AdSymetrix comes in handy.

With AdSymetrix, your newspaper could track all the responses for every ad placed. You could then go to your next client meeting and show exactly how many responses the quarter page ad in your schools section generated. And as responses equal opportunity, you could make a powerful case that the Return on their Advertising Spend would be higher with your publication than with any other in the area.

AdSymetrix can help the publisher as much as the advertiser. Knowing what ads - and what publications - work, is just a part of how we help you make smarter advertising decisions.