Wednesday, August 15, 2007

Follow Your Leads

When you're looking for new business, you have lots of options. You can buy an email list and blast out a hopefully targeted message, create a referral program and entice your current customer base to somehow bring new people to your door, you can advertise in new publications, buy outdoor ads or hire a kid from down the street to walk around town in a sandwich board.

All of these options could work, but how will you know? How do you know whether the person who made a new appointment for next week saw your number in their email, or was given it by a friend or saw your sandwich walker?

AdSymetrix is here to help. We give you the tools you need to tag all of these ads and then track and monitor the responses.

Our system also gives you the control you need to manage the creation of each new lead. Say you do choose to go the sandwich board route. Aside from the fun of humiliating the guy in the sign, you can learn a lot from the responses you get from the ad. Tag your ad with AdSymetrix and every time you get a call from that sandwich board you'll know who's on the other end of the line. We've integrated Google Maps into our application, so you can determine where your new business is geographically centered. And when someone comes in and says that they've seen your humble sandwich board wearer, you can add their information into AdSymetrix and truly understand the value of your advertising efforts.

Give AdSymetrix a try, sign up, click and email tracking are all free.

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