Help is on the way

Is there a bigger risk than starting your own business? Of standing firm for a moment and deciding, "I can do this better on my own," before walking briskly out the door to find your new office space?

But once you go past that first step -- after you've combed through your address book and found all your suppliers, vendors and partners, after you've secured your new workspace and designed your new logo -- when you're finally ready to hang that shingle above your door, you come face to face with the business person's greatest question:

How am I going to get anyone to buy my stuff?

You'll find that there are plenty of people who think they have that answer for you. Once you've set up your corporate identity you'll get phone calls from sales people from every publication, tv or radio station, bill board company and Internet group, all more than happy to shout your name from the rooftops -- for a price.

But, as the savvy business person you are, you know there's got to be a best way to do things that match your company's needs. You know that there has to be a way to measure just how effective an ad placed in one location matches up against an ad placed somewhere else. You know its out there, you just don't know where to find it.

Welcome to the idea behind AdSymetrix. We're here to help the advertiser find the best, most effective means of advertising. As we build up to the launch of our products, we'll explain some of the ideas behind them, examine some of the pains we've felt in our professional pasts dealing with advertising and explore the solutions we're developing.

Help is on the way.
AdSymetrix