A view inside the world of Newspaper Advertising

Check out this blog entry at Kelsey Group. One of their operatives is attending the Newspaper Association of America Marketing Conference and taking great notes about the many challenges facing the newspaper industry. Any business owner who uses newspapers to advertise can learn a few things about life behind the paper curtain.

Advertising Trends: Pushing Past Media Overload

Advertising Trends: Pushing Past Media Overload
from entrepreneur.com

Because, everywhere you go you see an ad, it's far too easy to not notice the ads you see. Motivating responses in your potential customers is only getting more difficult. Managing your messages and carefully targeting your audience are keys to keep in mind.

If only there were someway to know which ads are working, and which ones weren't. . .

AdSymetrix

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Marrying Old Media Ads with Internet Selling

Marrying Old Media Ads with Internet Selling
from news.com
With advertising networks fronted by the likes of Google and eBay using internet technologies to find faster ways of placing your advertising, why not think about using internet technologies to find better ways of spending your advertising budget. Check out AdSymetrix

Companies Vie for Ad Dollars on Mobile Web

Companies Vie for Ad Dollars on Mobile Web
from wall street journal
Meet the middleman. These are the folks who want to make your ad viewable on mobile phones. It's a big potential market, but the key word is potential.

Anywhere The Eye Can See, It's Likely to See an Ad

Anywhere The Eye Can See, It's Likely to See an Ad
from New York Times

Time is precious. Moments count. And to advertisers, people like you, the key is finding just the right way to grab the notice of potential customers.

This article talks about the shotgun approach. Put an ad anywhere, hoping for some kind of actionable response. In theory it works: maybe someone is going to decide to use your service because they caught a glimpse of your logo on the back of a bike messenger's coffee mug. But the issue at hand isn't theoretical, it's personal. You can't throw money away hoping that someone is paying attention to a bike messenger's coffee mug. You've got to find a way to target your customers effectively.

Have we mentioned AdSymetrix?

Google Plans Street Advertising Presence

Google Plans Street Advertising Presence
from engadget
Google's business is not search, it's advertising. They place a fine layer of advertising over every product they create, and in turn have created a huge network of advertising venues. As Google expands, so will the rest of the advertising world. Something to keep an eye on.

Small Firms Try Out New Advertising Avenues

Small Firms Try Out New Advertising Avenues
From startup journal
How great would it be to have the freedom to experiment with new forms of advertising, all the while having some way to understand the impact of that new advertising on your business?

This is really where AdSymetrix helps. By offering tools that track all the calls, clicks and emails that your advertising generates, you're able to know exactly which ads work, and which ones don't.

With advertising companies scurring to find new ways to get your advertising dollar, you can be in a position of power. You can evaluate their advertising offerings with real response based data. And all through the ease of using AdSymetrix.

How Cool is This?

I just found this really awesome tool while using one of my favorite online tools, StumbleUpon . Check this out for yourself.

(This is an Example Post Created Using WriteToMyBlog)

You can use WriteToMyBlog to get control over your posts. You can use headings, fonts, sizing, positing, color, highlights, wrapping, linking and so on. If you want more control over the way your Blog displays its content then use WriteToMyBlog , it's feature packed but still easy and familiar.

Are you a good speller? I'm a terrible speller, but it's a lot easier having our built-in AJAX multilingual spell checker. Didn't understand what I just said, don't worry all you need to know is it works. Try it out for yourself.

Heard of tagging? Get's a little tiresome having to insert the HTML code manually; we'll you can now tag the easy way, just type them in the tag field.

The Easy Way to Have Tables in Your Posts
WriteToMyBlog	Makes	Adding
Tables	To	Your
Blog	Posts	Easy!

Tags: WriteToMyBlog, blog, blog+client

What Entrepeneurs Need to Know

What Entrepeneurs Need to Know
from business week

Entrepeneurs need to know more than just how to spell the word entrepeneur, they need to know how to explain their business in ways that make sense to investors and their parents.

Journal Blazes Newspapers' New Trail

Journal Blazes Newspapers' New Trail
from businessweek
With a new website - and rumors that it may be sold in the next year - the Wall Street Journal makes a move towards a more advertiser (and user) friendly product.

For years, the WSJ has been at the front of the online newspaper world. It was the first subscriber based news-site to make real money and has long been held as the standard bearer. As they make their changes, other periodicals will follow suit. And as they follow suit, the advertiser (you) will have to come along for the ride.

Multi-Level Marketing Brought Down to a Whole New Multi-Low-Level

A New Unique Waw of Blog and Website Advertising
from power home biz

Pyramid schemes only work for the people who start the business. Don't let bad business models happen to you.

A New Year, A New AdSymetrix

Welcome to 2007!

In the coming weeks, months, year, you'll find all sorts of new things happening with AdSymetrix.

Soon, we'll open our beta for testing. This will be huge, as more businesses like yours will be able to use our system to focus their advertising budget on just those places that work best.

We'll continue to expand the depth of the service. Already you can use AdSymetrix to find out when and who is calling, clicking or emailing based on your ad, but did you know that AdSymetrix has Google Maps integrated into the service? And that you can learn where your customers are congregating based on your ads and our maps? We'll continue to develop AdSymetrx to make it stronger and more valuable a tool for your advertising decision making.

AdSymetrix knows that your business wants to grow this new year. We're here to help.