The Oncoming Rush of Online Advertising

With Yahoo replacing its CEO today, there's lots of talk about the ways that company makes money.

Arguably, the most important part of Yahoo's business plan is the way that it utilizes online advertising to make their bucks.

Today's Wall Street Journal looks at ways that marketers are using online advertising to hit just the target audiences they want and a fraction of the cost. The shift is important.

Moving from traditional advertising vehicles to more innovative ones allows for greater targeting and more flexible creative messaging. As technology advances, say with a certain pocket phone / computer, the ability to reach people using online means grows far larger than your ability to touch them using traditional mass media. Targeting geographically as well as demographically and psychographically will not only be necessary but made easier by the opportunities presented by online advertising.

And the best way to know what works is to use AdSymetrix. Simply Tag Your Ad and let AdSymetrix track and monitor your responses. Finally you'll know what works and how to make the best buying decisions for your advertising budget.

Sign up now, it's free

Don't Call It Pointcasting!

For those who remember the first set of internet booms in the late '90s, Pointcast was a business built on sending information to individual users via screen saver. The company used 'push technology' to place their data on your computer screen. Conceptually, it was a good idea. Push the information most relevant to your audience directly to your audience, then follow that information with ads that were equally well targeted.

The problem was that Pointcast wasted network resources, causing many big firms to ban its use at the same time that people were realizing that they could pull their own information easier than they could with the help of Pointcast's application.

But that idea - of putting in front of your audience the information that's most relevant to them, and focusing your advertising - is still worthwhile. Today, you'll find stories about marketers targeting smaller ethnic groups and how going after your audience's sense of humor can help build your business. This kind of targeting - based either on demographic (the kind of people your audience is made from) or psychographic (the way your audience views the world) targeting is Narrowcasting. And it's good business.

You can decide that a particular group is your best bet for a particular message, then you can register you ad with AdSymetrix and watch as that message creates responses. It's a great way to build ties within smaller, more receptive audience groups.

Give AdSymetrix a try, signup is free.