Interesting Ideas that Sometimes Work

There's a weblog out there called 2wenty 4our that showcases interesting and creative advertising campaigns from around the world.

Leafing through the entries you see a lot of edgy stuff, but more generally you see ads that have been made to get attention. They may not always make sense, but the ideas shown in these ads are at least interesting.

The important thing to remember is that most of the very creative concepts shown here are made for very particular audiences and aren't shown to the public. When you have millions to spend on advertising, it's easier to experiment.

Some experiments work better than others. The model walking around with her skirt held up by balloons to showcase Braun's hair removal system increased traffic 25%, but the Cepacol ad just seems creepy.

When it's your business, you don't want to just throw noodles at the wall and wait for things to stick, you want to know that the messages and media you're using are working for you.

That's where AdSymetrix comes in. Simply Tag Your Ad and we'll track and monitor the responses - giving you the real information you'll need to make the best decisions for spending your advertising budget.

Because knowing is better than hoping.

Newspapers Need Help Too

Reuters has a story about Newspapers hoping that their websites will help forestall the shortfall of their advertising revenue in the coming years.

The reality is that the audience for newspapers is becoming so split, and so unfocused that in order to get the same kinds of revenues that built the newspaper giants in the first place, other tactics must be taken.

And AdSymetrix is here to help. In the same way that advertisers can determine the best location for their messages, publishers can pinpoint the value of their available inventory. Finally, a local paper can show a direct comparison between an ad in their publication versus an ad in any other publication.

AdSymetrix gives both publishers and advertisers the tools they need to determine the value of their efforts to get new business. Give AdSymetrix a try, signup is free.