About Our Name

As we're busily working behind the scenes to build out our next version of AdSymetrix - in preparation for next month's beta test (sign up for it while we're on your mind) - it could be a good time to talk a bit about our name.

AdSymetrix is an interesting word. Its one that we made up to, we hope, convey not only our brand but also our function. In part, we're talking about creating a system to understand the metrics of advertising. Our hope is that by using AdSymetrix, your business will have a better understanding of how your advertising works. You'll know who's visiting your websites, calling your phones and responding to your email messages.

The other part of the name AdSymetrix, has to do with the idea of asymmetrical information. Think about buying an ad in a newspaper. The newspaper knows how much that ad is worth to them based on the amount of space in their pages, the amount of subscribers that they have on any given day and the cost of caring for the sale of the ad. You just know that you need to reach a certain demographic and hope that this location will do the trick.

The newspaper salesperson has more information than you about any space in their paper. They may have a position that typically doesn't sell well, and that may not work as well as some others. That information is kept close to their vest. They don't want you to have any way to determine what locations inside their pages are better than others. This knowledge is an example of asymmetric information. They know more than you about something you're trying to buy.

And that's how AdSymetrix helps. We offer the opportunity to tip the scale in your direction. Using our tools to track and monitor your advertising, you can sit down with the salesperson and know how any position in their publication works. You can hold close to your vest the results of your last advertisements and strike a better deal for any of their properties.

AdSymetrix lets you hold the upper hand when placing your ads, giving you the asymmetrical advantage.

So stop by AdSymetrix and sign up to become a part of our upcoming beta test and know what advertising is best for your business.