Microsoft, Late to The Table, Still Very Hungry

In the past few weeks, we've watched as Google's eaten up Doubleclick and Yahoo's dined on Right Media, it's only fitting that the other 800 ton gorilla in the tech world look to get a seat at the buffet. Microsoft announced today their deal to purchase aQuantive, a marketing company that not only owns advertising networks, but also creative agencies.

The purchase not only quiets some of the recent talk that Yahoo may merge with Microsoft, but shifts the model that's surrounded most of these deals. Now search engine companies - the new publishers that present advertising to the widest audiences available - are buying more than just advertising networks, their buying creative companies too.

And with large creative companies folding into advertising networks, the ability for your company to make independent decisions about the creative and targeting of your messages may be lessened. The only way to protect that ability is to know as much as you can about what works for your ad campaigns.

AdSymetrix is here to help. Use our system and know who, how and and where your responses are coming from. Simply Tag Your Ad and let AdSymetrix track and monitor the responses.

So that when you're asked about your next ad buy, you'll know more than where you want to place your ad, you'll know why.