Tuesday, May 22, 2007

When the Media Changes, The Methods Should Too

The Advertising world is always evolving. When big photo magazines like Life Magazine ran advertisements, they were full page, text heavy and able to reach a huge audience. Radio and Television changed things further, offering the opportunity for advertisements to bring a new level of activity to marketing. Now, with the advent of interactive advertising online, every millisecond that you can get your message in front of a potential customer counts.

And while audiences everywhere are shrinking, media planners are scrambling to find a way to keep not only their clients happy, but their very jobs.

Instead of fighting the revolution, embrace the new opportunities that are coming. By understanding where your audience is now, what they're most likely to respond to and why they're reacting to your ad, you'll be able to take advantage of any new advertising media that comes your way.

AdSymetrix has been designed to give you just that kind of information. Simply Tag Your Ad and let AdSymetrix Track and Monitor the responses. You'll know the wheres hows and whos of your every advertising. And not worry about whether the next new thing will affect your marketing budget.

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