Monday, May 21, 2007

The Value of Website Statistics

Usually, when visiting Download Squad, you're apt to find a link to a new version of a program, or a helpful hint using a piece of your computer you rarely think about, or maybe just something that will kill a few precious productive minutes. But if you've visited the site lately, you may have found this article about the value of web statistics for small business.

In a way, the amazing amount of information that you can retrieve on your website's visitors makes the case for why any business could use AdSymetrix. When someone visits your website, the server can know where they're coming from, what time of day they're visiting, how long they're hanging out at your site, where else they've been recently and how many times they've checked you out. The potential data goes so deep that it's easy to get a bit frustrated with the relatively paltry amount of information you can get from print or broadcast advertisements.

So while you can work to continually focus the message on your website to reflect that perfect equation for converting interested visitors into ongoing sales, what tools can you use to make the best use out of the rest of your marketing portfolio?

AdSymetrix is here to help. Tag Your Ad and let AdSymetrix track and monitor the responses to any advertisement you place anywhere. Use our tools to refine and focus your messages so that everything you put out into the world is as action oriented as your website.

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