What the Big Boys in Online Advertising are Thinking.

You buy your music online, you reserve a table for dinner online, you probably even get directions to dinner, why not advertise online?

In the past few weeks, major players in the online advertising field have been gobbled up by even more major players in the online services field. Google, Yahoo and Microsoft have absorbed Doubleclick, Right Media and aQuantive respectively.

What's all this mean for the advertiser? The Wall Street Journal sat down for a few answers with David Moore, the chairman and CEO of 24/7 Media, an online advertising company that was itself recently purchased by WPP Group.

While the advertising landscape changes, remember that the best way for you to know how to spend your advertising dollar is to measure the value of every ad you place. And the easiest way to do that measurement is by using AdSymetrix. Simply Tag Your Ad and let AdSymetrix track and monitor the responses.

We're gearing up for a new beta test right now, stop by and give AdSymetrix a try.