Creative that Makes a Splash

When buying an outdoor advertisement (a billboard, a sign on a bus, a park bench) it's important to do anything you can to first get the attention of the person traveling by the ad, and then get them to respond to the message in the ad.

The advertising weblog 2wenty 4our has a great example of a fantastic outdoor advertisement for Air New Zealand:


Aside from the question of whether the kayaker is going to crash into the ground, the idea of New Zealand being the land of extreme sports and Air New Zealand being the only way to get there is imprinted in the viewer's head.

But even this ad can use some AdSymetrix assistance. If Air New Zealand had Tagged Their Ad with AdSymetrix Tracking Tools they'd be able to know whether this beautiful advertisement makes sense to be on the side of a building or inside an art gallery.

AdSymetrix helps businesses who advertise make smarter advertising decisions. Sign up is free.

Overly Targeted Advertising

BMW Mini made some news a few weeks back with their ad campaign that
put
the name of Mini Cooper drivers on billboards as they passed the
ad. While discovering your name on a billboard while driving
home from work may be fun, what would you think if you saw personal
information about you spread across MySpace, mall kiosks and movie screens?

AdRants
points to a new campaign for Wilkes
University
that brings href="http://staging.160over90.com/wilkes/adcampaign/WilkesAdCampaignSummary.pdf">micro-targeting
your message to a whole new level. Using information from
accepted students, Wilkes University placed that
information in ads across their entire media buy. The idea
would be to get the students who are weighing their decision to go to
Wilkes to see the kinds of people they'll meet once they decide to go
there.

But this kind of micro targeting seems off somehow.
Sure, you show how today's college student has no privacy and that they
are relegated to little more than bullet points in the eyes of the
administration, but is that really the message you want to put out to
the rest of the potential incoming class?

New ideas are great.
Creative advertising is fantastic. But at some point you have to make
sure that your big idea and your brilliant creative are still pointing
your potential customer to your business.

AdSymetrix
is here to help. By knowing how your ads are generating responses, you
can focus your messages and
media buys in ways that connect with your customer. Tracking
and monitoring responses in ways that fuel your business. Or college.

Try AdSymetrix with your next campaign. Signup is free.