AdSymetrix In The Blogosphere

Can we take a moment to thank our (new) good friends at Mashable and KillerStartups for the mentions over the weekend about AdSymetrix.

These websites are great examples of ways that the blogosphere can work to your advantage while marketing your small business. In AdSymetrix' case, we have launched a brand new service onto the internet that allows anyone who uses direct response marketing or any kind of advertising track their advertisements placed anywhere. For us, we want to introduce our service to as many people as possible. That's where sites like Mashable and KillerStartups are great. They introduce our product to new audiences that are interested in finding new ways to do business.

In the case of these two websites, we were lucky enough to be found online and written about. But there's no reason why you can't submit your website, your business, to these or similar weblogs and get on their publicity band wagon.

Best of all, you can sign in with AdSymetrix, include a link in your correspondence and track the results that come from their blog posting. Then you'll know what new business you've gotten just by being you.

When Blogging Becomes Dangerous

There's a lot to be said for keeping your clients aware of what's going on in your business via blogging. Open companies breed stronger relationships with the people that they work with. The problem comes in when the people blogging say too much.

Look at the latest problems that have hit the CEO of Whole Foods. He was posting inflammatory comments on stock message boards trying to bad mouth a competitor that he eventually succeeded in purchasing. Now the SEC is looking into the matter.

It's important to remember, as you'll find any of these CEOs will tell you, that when you're blogging you're still talking for the company. You can be open and honest and irreverent, but you have to remember that you're still the voice of the company. And every voice counts.

Still, operating blogs to goose traffic to your website or connect with your customers is quickly becoming good business. Nicely, the responses that you generate from your online activities can be tracked and monitored through AdSymetrix.

Simply Tag Your Ads and entries and let AdSymetrix track and monitor the responses. You'll know who's interested in your business and get great feedback about your blog.