Friday, April 27, 2007

Everyone Wants To Know What's On Your Mind

AdSymetrix has been designed to allow advertisers to know who, how and where their potential customers are when they respond to an ad. Following the response helps the advertiser understand how to connect with the respondent.

This same idea is showing itself in the recent (and upcoming) efforts of search engine giants like Google and Yahoo that plan on using predictive profiling software to bring search results more in line with the intent of the searcher.

Think of it as more focused responses to search questions. By knowing your history, the search engine can more carefully craft your results.

AdSymetrix gives advertisers similar powers, without the questionable privacy invasions. Using out system, advertisers can focus their messages and media buys in ways that help get the interest of specific audiences - and in turn more effectively spend their advertising budgets.

Give AdSymetrix a try, signup is free.

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Sunday, March 18, 2007

The Quest for the Perfect Online Ad

The Quest for the Perfect Online Ad
from business 2.0

Welcome to the future, where intellegent advertising servers present your message to potential customers just when they are most likely to react to it.

Or almost the future. This article talks about how the next phase of advertising is about bringing the most relevant information to the most receptive audience. That's done through testing, through evaluation and through monitoring the effectiveness of both the advertising message and the advertising medium.

AdSymetrix has been designed to help with that testing, evaluation and monitoring. Using AdSymetrix you can track every ad you place anywhere and know who, how and when people are responding to your messages. Our belief is that the more you know about how people are finding you the better you can go and find them.

Give AdSymetrix a try, signup is free.

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We are building an incredibly useful tool for small and medium sized businesses to track and monitor the effectiveness of their online and offline advertising.


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