Even Video Games are Advertisement Friendly

Marketing Charts today fronts a story about Nielsen - the TV rating people - launching Gameplay Metrics in an attempt to understand the size of the video game (and in-game advertising viewing) audience.

The idea is to use that data to create rates for advertising within games. It's an interesting first step. Why just buy a billboard on the highway that leads to your store when you can also buy a billboard within a video game that's played by people who are possible customers?

With millions of people playing games, and with the growing popularity of connecting those games to the Internet, new placement opportunities are being created. Whether it works for your business is a separate question.

AdSymetrix can help you understand whether those new placements are worth your while. Tag Your Ad, place it in the game and let AdSymetrix monitor the responses. Now go save that princess.

Google Extends Video AdSense Service

Paid Content posts an interesting wrap up of a report on Google's extension into video advertising through their AdSense program.

The article talks about how Google Video will incorporate - or allow the incorporation of - advertising in Google video presented content. This can allow Google to place video ads on websites that relate to the videos shown. It's worth watching as the biggest player in the online world starts to incorporate television style advertising on websites within their networks.

AdSymetrix tools will be useful in figuring out just how effective these ads are for the businesses that choose them.