When What's Good for Consumers is Frustrating for Advertisers

iBiquity is a company that's developed a way to send digital signals through radio frequencies used by regular radio stations to provide radio listeners with multiple channel streams of music. People who have HD Radio can receive these channels alongside the analog radio signals that you can hear today over any regular radio.

It's a plus for radio listeners - or at least the radio listeners that rev up the proper equipment to receive the HD broadcasts - in that they can now hear more radio programming from more sources than ever before. But for advertisers, in particular the ones who use radio as their media of choice, it make the marketing environment more confusing than ever.

With more channels and a finite amount of listeners, the ability to reach the widest audience is lessened. Meaning that while you won't pay as much for one ad, you'll have to place more ads just to reach the same number of people.

And perhaps that's why AdSymetrix is so helpful. You can use our powerful tracking tools to learn how to best get the audience that's listening to respond to you messages. Give us a try, signup is free